How To Start & Run a Motorcycle Repair Shop: Tips From an Expert

Ever dreamed of opening your own motorcycle repair shop?

If you have a passion for the industry and are eager to share it with others, this could be the perfect career path.
As with any business, starting a motorcycle repair shop of your own takes time, commitment and determination. After you’ve gotten things off the ground, you’ve got to strategize for long-term success, which can happen if you learn from those who have paved the road before you.

Motorcycle Mechanics Institute (MMI) grad Jim Drew is a perfect example of someone who’s created their own path in the motorcycle industry. After graduating from MMI in 2011, Jim opened up a shop of his own called Hingham Cycle, which he still runs today.⁶

Keep reading to learn all about Jim’s story, as well as his tips for aspiring motorcycle techs and shop owners!

Key Summary Points

• Jim Drew, a Motorcycle Mechanics Institute (MMI) graduate, successfully opened his own motorcycle repair shop, Hingham Cycle, in Massachusetts, after completing his training in 2011. His journey from a passionate motorcycle enthusiast to a shop owner highlights the importance of formal education and training in the motorcycle industry.
• Drew's experience at MMI was instrumental in his career, providing him with not only the technical skills needed to work on a variety of motorcycles but also valuable connections within the industry. He emphasizes the significance of the relationships formed during his time at MMI, which continue to be a resource for him.
• Transitioning from a public- to a private-shop model, Drew now focuses on serving a select group of clients, offering personalized service and attention to detail. This shift has allowed him to concentrate on his true passion for working on motorcycles while maintaining a high level of customer care.
• Managing seasonality is a challenge in the motorcycle repair business, with work fluctuating with the riding seasons. Drew addresses this by keeping detailed records of his customers and encouraging them to schedule maintenance and repairs during the off-season, ensuring a steady workflow throughout the year.
• Drew's story underscores the importance of passion, reputation and networking in succeeding in the motorcycle industry. He advises aspiring motorcycle techs and shop owners to be proud of their work, build a good reputation and maintain positive relationships with competitors and others in the industry. His future goals include growing his business and hoping his children will continue his legacy.

Read: Hear from an Employer of MMI Graduates: Operations Manager Greg Hale

Get To Know Jim Drew

Jim’s passion for motorcycles started during childhood. He grew up riding dirt bikes around his house and spending time with his dad and his friends, who were also motorcycle enthusiasts. As soon as Jim got his permit, he began riding on the street—and hasn’t stopped since.

While Jim had always loved motorcycles, he didn’t pursue it as his career right away. He spent time working on vehicles and equipment for various industries, including construction and property management.

In 2009, however, Jim decided it was time for a career change. He wanted to break into the motorcycle industry and knew he needed formal training if he wanted to turn it into his full-time career.

Having spent time around the motorcycle scene, Jim was familiar with MMI and knew several of the school’s graduates. After researching different schools, he eventually decided that MMI was the right place to get industry training.

“What drew me to MMI was the fact that the programs had manufacturer backing,” he shares.

Jim didn’t know exactly where he wanted to take his career when he enrolled, but he decided that becoming a factory-trained technician would be the best option for him, as it could open the door to a career at a dealership or give him the credibility he needed to open his own shop later down the road.

Read: Following Passion Through to a Career: Motorcycle Tech Aric Boyd

Training for the Motorcycle Industry

In the fall of 2009, Jim packed his bags and headed to Florida to start his training at MMI Orlando.

His prior experience was mostly in working on Harley-Davidson® bikes, but MMI gave him the opportunity to connect with people from all kinds of backgrounds. “I made a lot of great connections that I still keep in touch with today,” he says.

According to Jim, the relationships he formed while at MMI were extremely valuable. If he ever comes across something he’s unfamiliar with, he could ask for help from fellow former MMI students who are also dealing with the dynamic, exciting challenges in their own tech careers. “You can’t put a price tag on that,” he shares.

As far as his training goes, Jim loved spending time in the classroom and lab.¹⁸ According to him, the classrooms were laid out nicely, the bikes were in good condition and there were plenty of tools to go around for all of the students. His only complaint was that he wished the days were longer!

Jim also enjoyed learning from his instructors. “The staff was extremely knowledgeable and willing to help you with what you were doing in class or that project you had going on at home,” he says.

Read: A New Outlook on Life: Harley Motorcycle Technician Blake Keeffe

From MMI Student to Motorcycle Repair Shop Owner

After graduating from MMI in 2011, Jim headed back home to Massachusetts and immediately began working on the layout and build of his first motorcycle service shop. He graduated in September, and in November, Hingham Cycle was born!

“It was all a learning process in the beginning,” he shares. Jim had to learn how to arrange his shop in a way that optimized efficiency, as well as all the other responsibilities that come with being a business owner, such as developing work orders, understanding the legal wording of service authorizations and finding the best suppliers for parts.

Jim enjoyed the process and seeing his dream come to life. When he first opened, he worked on any and everything—no matter the manufacturer or type of work it was. For a period of time, he had a handful of employees who helped him with the growing amount of work coming in.

Eventually, Jim decided to scale back and make the transition from a public to a private shop so he could focus more on his true passion — working on bikes. Now, he works with a select group of clients, many of whom he has had from the very beginning.

Transitioning to a private business model has allowed Jim to provide the best care for each one of his clients. Whenever they have a problem, they can call him and within 24 hours, he has their bike on the lift.

“I wanted to take care of the people who were taking care of me,” Jim shares. While he never turns a blind eye to anyone who comes through his door, his regular clients are his number one priority.

From oil changes, brakes and tires to detailing and installing accessories like stereos and speakers, Jim does it all. He has even expanded into automotive work, as many of his clients have vintage cars, classic cars and hot rods they need serviced.

Jim handles the shop’s paperwork with the help of his wife, who also assists with meeting with customers and discussing the types of work they need done.

Read: From Tinkering on Bikes to Getting Paid for Motorcycle Work

How To Manage Seasonality Owning a Motorcycle Shop

Any motorcycle enthusiast knows that this industry is seasonal, which has the potential to create challenges for shop owners.

According to Jim, March through July tend to be busier months as they coincide with riding season, and things start to slow down around the end of August. Work tends to pick up around October, but slows back down during the winter months.

So how can shop owners effectively manage the busy season while maintaining a steady flow of work through the winter?

Jim has found that the best way to manage seasonality is to keep detailed records of each one of his customers throughout the year. Typically, he reaches out to his customers in September and encourages them to bring their bikes in for repairs they may have put off during the riding season.

By following this method, Jim is able to work on projects during the winter and lighten his workload during the spring (which is typically very busy). This also makes it so that his clients’ bikes are ready to go when riding season rolls around.

Read: MMI Grad Morgan Sanders: From a Stolen Motorcycle to New Career

Non-Traditional Careers for Motorcycle Techs

Many technicians are passionate about the motorcycle industry but don’t necessarily see themselves working in a traditional dealership. Fortunately, there are plenty of other opportunities out there. Pursuing them just takes creativity and drive.

Jim encourages technicians to “think outside the box” when it comes to building your career in the motorcycle industry.

If you don’t want to take the dealership route, consider working for a small independent shop. Another option is to talk to your local police department and find out who services their bikes, which is exactly what Jim did for a period of time.

Motorcycle technicians may also find success working with a local riding club, or even buying a trailer and offering mobile services for clients. For those who have an entrepreneurial spirit like Jim, opening a brick-and-mortar repair shop may be the perfect choice.

“No matter what you want to do, there’s a way to make it work,” Jim shares. “You’re only limited by your imagination and willingness to prove that your idea can work.

Read: David Dyck Brings a Lifetime of Experience to MMI Phoenix Classrooms

Tips for a Successful Motorcycle Repair Shop

When it comes to succeeding in the motorcycle industry, passion is key. “You have to eat, breathe and sleep motorcycles,” Jim says.

Another important aspect of building a career in this field is reputation. “Whatever work you put your name on, make sure it’s something you’re proud of,” Jim shares. It takes time and hard work to build a good reputation, but the end result is worth it, especially if you’re looking to start your own business.

Lastly, Jim encourages aspiring shop owners to not be afraid to network with the other local shops. Sure, they’re competition, but it will only benefit you to have a friendly, respectful relationship with them in case you need their help or vice versa.

In the future, Jim hopes to continue growing his business and serving his clients. He eventually would like to reach the point where people recognize him by his logo alone! Jim also hopes that his three children take an interest in motorcycles and continue his legacy through his shop.

Overall, Jim’s story is an amazing example of where passion and hard work can take you in the motorcycle industry. If you have the drive, there’s no telling where you can go!

Read: Jimmy McMillan: A Motor Is Freedom

Motorcycle Repair Shop FAQs

1. What are the initial steps to take when starting a custom motorcycle shop?

Starting your own custom motorcycle shop begins with thorough market research to understand the demand and competition in your area. Then, create a solid business plan that includes funding options, location considerations and defining the services you'll offer. Lastly, be sure to obtain the necessary permits and licenses to operate legally.

2. What certifications or qualifications are necessary to operate a motorbike mechanic shop?

Formal training from institutes like MMI can provide a strong foundation.^1.1 Having relevant certifications from motorcycle manufacturers can also enhance your credibility. Hands-on experience working on various types of bikes is equally important, as it builds your technical skills and knowledge, making you a sought-after technician.

3. What are the most essential tools and equipment needed for a motor bike workshop?

A well-equipped motor bike workshop should include essential tools like wrenches, screwdrivers and socket sets, alongside specialized equipment such as lifts, diagnostic tools and tire changers. Don’t forget about the importance of having a clean and organized workspace, as it can significantly enhance efficiency and safety when working on motorcycles.

4. How do you source quality parts for custom motorcycle builds and repairs?

A reliable network of suppliers is key to sourcing quality parts. Start by establishing relationships with reputable distributors and exploring options from local shops, online vendors and manufacturers, ensuring you select parts that meet your high standards for quality and performance.

5. What strategies can be employed to attract customers to a new motorbike mechanic shop?

To attract customers, build a strong community presence by participating in local events and joining motorcycle clubs to get your name out there. Offering promotional discounts for first-time customers and ensuring exceptional service will help establish word-of-mouth referrals, which are invaluable in the motorcycle industry.

Read: MMI Motorcycle Instructor and Bike Builder: Jimmy Womack

Gain Specialized Training at Motorcycle Mechanics Institute!

MMI makes it easy to structure your training program as you train for a career in the motorcycle industry. After graduation, you’ll be prepared to pursue a career in the industry, which someday could include starting a motorcycle repair shop of your very own!⁶

To learn more, visit our school page and request information online or call us at 1-800-834-7308 to get in touch with an Admissions Representative today.

MMI Campuses That Offer Motorcycle Mechanic Training

• Phoenix, Arizona
• Orlando, Florida