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Train for a Career That’s In-Demand: Advice From a Diesel Employer

"This industry is just filled with opportunities that technicians don’t typically associate with their abilities as a mechanic."

Our industry relationships with employers like Bryce Greider at Crown Lift Trucks provide opportunities to both our students and the field. As a regional recruiter, Bryce is responsible for finding qualified technicians who would fit well in the industries they service to come work for Crown Lift.

With 76 branches nationwide, there's no shortage of opportunities for those looking to make their mark as a technician at Crown Lift, and that’s just the start. Bryce himself began as a field service technician, traveling to customer locations and servicing equipment onsite. "We're looking for technicians to come on and do the exact same thing," he says. 1

Prior to his current position, Bryce received a promotion to field service manager where he led a team of up to 15 people, all servicing customer locations. With this, he was able to gain first-hand exposure and experience to all that the trades have to offer. "There are many paths you can take within this industry be it with Crown or any company you decide to go to," Bryce advises. “The industry is filled with opportunities that technicians don't typically associate with their abilities as a mechanic.”

Technicians with good communication skills and the ability to work effectively with customers are highly sought after. It's not just about technical abilities, but also the ability to service customer equipment efficiently and prevent downtime and costly breakdowns.

Bryce has recruited graduates from our programs and shares that it has “been a wonderful experience for me because they have so many programs that cross over directly to the aspects we’re looking for in technicians.” From our wind and energy programs to our aviation programs and even the robotics & automation program – Bryce continues to be impressed by the caliber of students that complete these programs.

Besides formal training and communication skills, he emphasizes the significance of staying current with technological changes. “It is very important for technicians to keep up with the changes in technology that are happening every day,” Bryce states.

From what he’s seen, graduates who complete a training program prior to entering the industry can not only set themselves above those without technical training, but they also have the potential to excel and advance as they gain experience.6

One of the major benefits Crown offers is a tuition reimbursement program for technicians hired within the first year of graduating. He explains, “So technicians that come to work for us within the first year of graduating from school get a certain amount paid back to them so they can pay off their student loans.”14This could help qualifying technicians at Crown to join the workforce in a much more financially stable situation.

Bryce's advice for those looking to join the industry? Pay attention to the little details and learn everything you can from your instructors. “They've been in the industry longer than any of us can imagine and so they are passing along the knowledge that you need,” he encourages.

He also has a message for parents whose students are considering a trade school, “We’re growing at a rate more quickly than we had ever imagined. For Crown specifically, Bryce says the demand is higher now than ever and they're actively growing their technician base nationwide.


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1) UTI is an educational institution and cannot guarantee employment or salary.2) For program outcome information and other disclosures, visit www.uti.edu/disclosures.6) UTI graduates’ achievements may vary. Individual circumstances and wages depend on personal credentials and economic factors. Work experience, industry certifications, the location of the employer and their compensation programs affect wages. UTI is an educational institution and cannot guarantee employment or salary.7) Some programs may require longer than one year to complete.8) Does not include time required to complete a qualifying prerequisite program such as UTI’s 51-week Automotive Technology program.9) Does not include time required to complete a qualifying prerequisite program such as UTI’s 45-week Diesel Technology program.10) Financial aid, scholarships and grants are available to those who qualify. Awards vary due to specific conditions, criteria and state.11) See program details for eligibility requirements and conditions that may apply.15) Manufacturer-paid advanced training programs are conducted by UTI on behalf of manufacturers who determine acceptance criteria and conditions. These programs are not part of UTI’s accreditation. Programs available at select locations.24) UTI prepares graduates to work as entry-level automotive service technicians. Some graduates who take NASCAR-specific electives also may have job opportunities in racing-related industries. UTI is an educational institution and cannot guarantee employment or salary.63) Bureau of Labor Statistics (BLS), U.S. Department of Labor, Occupational Outlook Handbook, Wind Turbine Technicians, https://www.bls.gov/ooh/installation-maintenance-and-repair/wind-turbine-technicians.htm. BLS projects total employment will increase from 11,400 in 2023 to 18,200 in 2033. UTI is an educational institution and cannot guarantee employment or salary. For program outcome information and other disclosures, visit www.uti.edu/disclosures.77) UTI is an educational institution and cannot guarantee employment or salary. UTI prepares graduates for entry-level careers using the provided training. UTI graduates’ achievements may vary. Some UTI graduates get jobs within their field of study in positions other than those listed.79) UTI aviation maintenance programs prepare graduates to apply and test for FAA mechanic certification. Graduates who don’t obtain certification may have fewer career opportunities. Some graduates get jobs in aviation or related industries other than as aviation maintenance technicians. UTI is an educational institution and cannot guarantee employment, salary or FAA certification.128) UTI will pay for certain third-party FAA certification exam fees for qualifying students. See catalog for details and requirements.

Universal Technical Institute of Illinois, Inc. is approved by the Division of Private Business and Vocational Schools of the Illinois Board of Higher Education.

*Registration Fee Waiver will apply to any student who enrolls by July 31, 2025, with a start date between March 31, 2025, and September 25, 2025.

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