Suzuki Motorcycle History

Before Suzuki started creating motorcycles, it was known for making weaving looms for silk production—hence its founding as Suzuki Loom Works in 1909 by Michio Suzuki.

Fast forward to 1952, and the company had grown to develop motorcycles that cemented the brand’s reputation in the industry.

At Motorcycle Mechanics Institute (MMI), students can learn how to maintain and repair Suzuki motorcycles in the Factory Authorized Suzuki Training (FAST) program. This specialized training allows students to build brand-specific Suzuki motorcycle servicing skills and earn certifications that are required for working at Suzuki dealerships.^1.1

Keep reading, and we’ll take you through Suzuki motorcycle history and through the different milestones the brand has experienced, as well as highlight different models that have made an impact. You’ll also learn about the relationship that has developed between Suzuki and MMI, and how aspiring mechanics can benefit from these networking opportunities!    

Key Summary Points

• Suzuki Loom Works, founded in 1909 by Michio Suzuki in Japan, initially focused on weaving looms for silk production before transitioning to manufacturing motorcycles in 1952, marking the beginning of the brand's reputation in the motorcycle industry.
• The Motorcycle Mechanics Institute (MMI) offers the Factory Authorized Suzuki Training (FAST) program, where students can specialize in Suzuki motorcycles, gaining the certifications needed to work at Suzuki dealerships, highlighting the strong relationship between Suzuki and MMI.^1.1
• Suzuki's journey into motor vehicles began with the development of a small car in 1937 but was halted due to World War II. The company then successfully pivoted to motorized bicycles in the early 1950s, with the Power Free model in 1952, leading to the official change to Suzuki Motor Co. in 1954.
• Suzuki has produced iconic motorcycles for decades, starting from the 1952 Power Free to the 2016 GSX-R1000, showcasing innovation with models like the 1981 GSX-1100S Katana and the 1999 GSX-1300R Hayabusa and continuing to evolve with advancements such as the world's first production fuel-injected motocross bike in 2008 (RM-Z450).
• The FAST program at MMI, endorsed by Suzuki Motor of America, Inc. in 1989, offers comprehensive training in Suzuki motorcycle maintenance and repair, covering history, diagnostics, electrical systems and dealership preparation, with benefits including updated curriculum, credentials, industry-aligned technology and a variety of learning experiences.

Read: The History of Yamaha Motorcycles

Suzuki Origin Story

Following the formation of the Suzuki Loom Works, the company sought to diversify beyond loom production and considered developing a model for a small motor vehicle. This began in 1937, and several prototypes were completed. However, due to World War II, plans for the brand to manufacture automobiles were halted, as passenger cars were deemed unnecessary.

The company continued to produce looms until the collapse of the cotton market in the early 1950s. This led Suzuki to revisit the idea of manufacturing motor vehicles.

Following the war, there was a need for affordable transportation, which prompted the development of gas-powered engines that could be clipped onto standard bicycles. Suzuki launched its first motorized bicycle, the Power Free, in 1952, which featured a 36cc two-stroke engine.

In 1953, the Power Free was replaced by the Diamond Free model, which had a 60cc two-stroke engine and was extremely popular, with more than 6,000 produced monthly by 1954.

Suzuki Loom Works changed its name to Suzuki Motor Co. in 1954. From that point forward, the brand continued producing motorcycles that helped build its current reputation in the industry.

Read: The History of Kawasaki Motorcycles

Suzuki Motorcycle History – Models by Decade

1950s Suzuki motorcycles

1952 Power Free: As mentioned before, Suzuki introduced its first motorized bicycle, the Power Free, in 1952. It was designed to be inexpensive and easy to maintain.

1953 Diamond Free: After the introduction of the Power Free, the Diamond Free quickly became very popular. It featured a double-sprocket wheel mechanism that helped prevent power loss.

1954 Colleda CO: The side-valve powered Colleda (which roughly translates to “This is it!” in Japanese) was the first “real” motorcycle manufactured by Suzuki. It featured a single-cylinder 90cc four-stroke engine.

Read: The History of Honda Motorcycles

1960s Suzuki motorcycles

1965 T20: The T20 was developed and targeted at the U.S. market. The motorcycle had many unique features, including the first tubular-steel, double-cradle frame. It was promoted as “the fastest 250cc motorcycle in the world.”

1968 T500: The T500 quickly became the company’s flagship motorcycle, as it featured a 500cc engine and had the largest displacement out of any two-stroke engine at the time.

1970s Suzuki motorcycles

1971 TM400: A production motocross bike, the TM400 was produced to compete in 500cc-class motocross races. Roger De Coster won the Motocross World Championships on the factory version of the bike (and went on to win in ’72, ’73, ’75 and ’76 as well).

1972 Hustler 400: The Hustler 400 featured a two-stroke, single-cylinder engine and was released as a street version of the TM400.

1976 GS Series: A range of GS series motorcycles was released by Suzuki, which made up the first full set of four-stroke road bikes manufactured by the brand. The first models produced in the GS series included the GS-750 and GS-400.

Read: The History of BMW Motorcycles

1980s Suzuki motorcycles

1981 GSX-1100S Katana: Revealed to the public in 1980 after Suzuki hired the former head of styling from BMW, the motif of a samurai sword was the inspiration behind the Katana. The model differed dramatically from other motorcycles at the time and made an impact on design for the industry.

1985 GSX-R750: This model took the styling of the Suzuki Endurance race machines and added just enough road-legal equipment to create the first modern race-replica sport bike.

1986 LS650 Savage: This cruiser debuted in response to the Honda cruisers that were being produced at the time. It was the first such cruiser manufactured by Suzuki.

1990s Suzuki motorcycles

1996 GSX-R750: This model is referenced by Suzuki as their “turning-point model.” It featured many changes from 1985’s GSX-R750, including a new twin-spar frame and shortened wheelbase.

1999 GSX-1300R Hayabusa: The introduction of the Hayabusa helped Suzuki break the mold in the industry once again. It featured aerodynamic design, plus balanced engine performance and handling. It was equipped with a 1,298cc, liquid-cooled, inline four-cylinder engine.

Read: Harley-Davidson® History: How It Became an Iconic Brand

2000s Suzuki motorcycles

2001 GSX-R1000: Based on the GSX-R750, the GSX-R1000 made a major impact in the family of GSX-R models and was considered the “ultimate sports bike,” featuring a liquid-cooled, 16-valve, four-cylinder engine.

2008 RM-Z450: This model was the world’s first production fuel-injected motocross bike.

2010s Suzuki motorcycles

2014 V-Strom 1000 ABS: This motorcycle was the first produced by Suzuki with a traction control system. The advanced controls feature minimal kickback, which helped riders with stabilizing the vehicle.

2016 GSX-R1000: The model was reintroduced in 2016 and launched in 2017 featuring an engine with several redesigns. The vehicle is considered the flagship model for the brand. Eight additional models were also launched in 2016.

Suzuki continues to produce motorcycles that are manufactured for a range of environments, from sports bikes to cruisers to racing models. Students get the experience of working on the latest the brand has to offer if they choose to take the FAST specialized training program at MMI.

Read: Hear from an Employer of MMI Graduates: Operations Manager Greg Hale

The FAST Program at MMI

Suzuki Motor of America, Inc., endorsed the FAST program at MMI in 1989. The course offers students the opportunity to further their training and to receive specialized instruction directly relating to Suzuki motorcycles.

Photo from the former site of MMI Orlando

Students who want to enroll in the program are eligible once they have completed the Motorcycle Technician Prerequisite (MTP) program at MMI. The FAST program takes place over 12 weeks and is broken up into four modules:

• Module 1: Students learn the history of Suzuki, including prominent technological contributions to the motorcycle industry. They also learn about the regional dealership network and service organization.
• Module 2: Skills, techniques and principles of diagnosing, troubleshooting and repairing engines and drivetrains are covered.
• Module 3: This module covers the facets of servicing electrical systems found on Suzuki motorcycles and ATVs.
• Module 4: The final module in the program helps students learn the skills needed to prepare for a career as a Suzuki mechanic at a dealership.

Read: From Tinkering on Bikes to Getting Paid for Motorcycle Work

Program benefits

The FAST program, which is offered at two MMI campuses, offers unique benefits to students interested in working with Suzuki. These include:

• Updated curriculum: The program’s offerings are developed in partnership with Suzuki Technical Support, and courses are updated regularly to incorporate the most recent technology offered by the manufacturer.
• Credentials: Graduates of the program have the opportunity to earn both Bronze and Silver certifications, which are requirements for technicians working at Suzuki dealerships.
• State-of-the-industry technology: Thanks to the relationship with Suzuki, hands-on learning over the course of the program features current equipment and technology.¹⁸
• Variety: While the FAST program allows students to work on motorcycles, they are also given the opportunity to work with dirt bikes and ATVs.

Read: MMI Grad Morgan Sanders: From a Stolen Motorcycle to New Career

Suzuki Motorcycle History FAQs

1. Can you list some of the most iconic Suzuki motorcycle models throughout its history?

These are some of the most iconic models from Suzuki:

• The GSX-R750, celebrated for setting the standard for modern sport bikes.
• The Hayabusa, which broke speed records with its remarkable performance.
• The 1981 GSX-1100S Katana, for its revolutionary design that influenced the industry for years.

Together, these models showcase Suzuki’s commitment to innovation and performance.

2. What role did Suzuki motorcycles play in competitive racing, and what are some of their significant achievements in this arena?

Suzuki has a rich history in competitive racing, especially in motocross and road racing, where its models have consistently excelled.

Their TM400, for instance, was instrumental in motocross, with Roger De Coster riding it to multiple championships. In road racing, the GSX-R series has secured numerous titles, solidifying Suzuki's legacy as a powerhouse in the motorsports arena.

3. What are some of the key technological innovations introduced by Suzuki in its motorcycle models?

Suzuki has been at the forefront of motorcycle technology, introducing features such as the world's first production fuel-injected motocross bike, the RM-Z450, in 2008. Additionally, the advancements in ABS and traction control systems in models like the V-Strom 1000 ABS reflect their commitment to rider safety and performance enhancement. These innovations position Suzuki as a leader in evolving motorcycle technology.

4. What are some of the challenges Suzuki faced in its motorcycle business, and how did it overcome them?

Economic downturns to changing consumer preferences in the motorcycle market challenged the entire industry—Suzuki included. However, by diversifying its product offerings and investing in research and development, the brand has adapted to market demands while continuing to produce popular models. Their commitment to quality and innovation has allowed them to maintain a strong presence in the competitive motorcycle industry.

5. Looking into the future, what direction is Suzuki taking with its motorcycle models in terms of design, technology and sustainability?

Suzuki is focusing on integrating advanced technology and sustainability into its future motorcycle designs, aiming for cleaner emissions and enhanced rider experience. The brand is investing in electric and hybrid motorcycle technologies to meet evolving environmental standards and consumer expectations. This forward-thinking approach ensures Suzuki remains competitive while prioritizing sustainability and innovation.

Get Specialized Suzuki Training at MMI

If you’re training to be a motorcycle technician and know you have a passion for Suzuki, consider enrolling in the 12-week FAST program after you’ve completed core training. The brand-specific education you receive can help prepare you for an entry-level position at a Suzuki dealership and help further Suzuki motorcycle history!

To find out more details about the program and admissions requirements, request more information online or call 1-800-834-7308.

MMI Campuses That Offer Suzuki Motorcycle Mechanic Training

• Phoenix, Arizona
• Orlando, Florida